The People’s Principles

Identity, Environmental, Motion

Created while at Franklyn.

For much of its Audible’s history, growth was the priority and talent followed. With the emergence of Manhattan’s Silicon Alley across the river from their Newark headquarters, however, the company needed to project its commitment to innovation inward in order to enrich its culture and retain the best and brightest employees.

Working closely with stakeholders from throughout the company, we translated their corporate values, The People Principles, to a dynamic visual brand system that brought the founder’s words to life. Applied to a wide range of collateral throughout their physical space and digital platforms, the staff response was resoundingly positive as demonstrated by the fact that they actually wanted to wear the swag we produced.

Creative Direction: Franklyn
Design Lead: Kenneth Lian
Motion Graphics: Johnny Lee, Kenneth Lian