Shapeways


Identity

Created while at Franklyn.

Shapeways, one of the surviving entities after the initial excitement over 3D printing waned, evolved its business strategy from being a niche ally of the maker community to a comprehensive 360 platform for creative entrepreneurs. Motivated by the company's broadened scope, which now encompasses everything from production to marketing, we rejuvenated the brand with a dynamic and versatile visual identity that reflects the breadth and innovative spirit of their updated services.



















Credits
Creative Direction: Franklyn
Design: Kenneth Lian, Franziska Stetter
Motion Graphics: Johnny Lee, Tess Havas